Bernhardt

Before You Read:
While looking at an advertisement I am most drawn to the image and next to that I am attracted to the big, bold, colorful words that appear on the ad. The text is right by the image and it highlights whats being promoted. Some of the text is spread out to make me look at the whole the ad and to make me want to buy what they are selling.

Summary:
In Bernhardt's article, "Seeing the Text", he attempts to show the different formats text can appear in writing and visual features. He argues that visual features such as images or certain images can help the reader better understand the article. He also explains how organization is used for comprehension and significance to the text. Bernhardt's audience would be teachers because he is explaining how text formats can help students learn.

Synthesis:
Bernhardt's article is similar to McCloud's because they both incorporate visuals in their article and explain how important they are. Bernhardt focuses more on visuals in writing, such as graphs and tables. McCloud talks about images in comics and how we see images. Bernhardt's article is also similar to Berger's because Berger uses images in his article to give the readers a better understanding of what he is trying to explain, which is exactly what Bernhardt says in his article about how visuals help the reader comprehend.

Thoughts:
I liked Bernhardt's article and was able to read it and understand what he was saying easily. Also, I agree with what he had to say about visuals in texts and how they can help the reader better understand the article. I am a visual learner so I was able to relate to Bernhardt's article.

After You Read:
McCloud could have represented Bernhardt's argument in a comic. He could have made a comic about how to incorporate visuals in a paper.

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Response	Quotation
Having a visual in texts can greatly influence whoever is reading it.  Visuals can help sell a product or to sell ideas.	“Texts designed for public audiences typically adopt visually informative strategies.”
I believe that students should have been taught better how to use these methods of organizing papers. Visible features should be used more because they help with understanding text.	“If we were to encourage students to experiment with visible features of written texts, we would increase their ability to understand and use hierarchical and classificatory arrangements.”
I liked this quote because it explains how both the text and visual have impact on the reader, which I believe is true.	“Also important in the design of the fact sheet was the distribution of printed information on the page”
Having an audience is important for the purpose of the text. The audience shapes the structure of the writing.	“These multiple considerations of audience and purpose functionally constrain the text, influencing it’s shape and structure”